«Chocolate is cheaper than therapy and you don't need an appointment».— Unknown
Chocolate is the best food for mood! Have you ever eaten chocolate? Why?
Choose one among these options: you feel sad or alone It’s genuine and healthy you want an immediate satisfaction you feel very happy you want to exaggerate with food you want to give you a reward

Look at the list below. Do you find an explanation for motivation to eat chocolate?

• sweet food
• carbohydrate-and fat-rich foods
• familiar to the individual
• used most notably when feeling sad or depressed or when alone
• convenient to prepare and consume
• provide a sense of both physical and emotional comfort (psycho-physical benefits)
• immediate satisfaction

⇛ Chocolate (as popcorn, spun sugar, potato chips, biscuits…) is a COMFORT FOOD. In fact these are COMFORT & INDULGENT FOODS properties.
Chocolate may in fact interact with neurotransmitter systems (e.g., dopamine, serotonin and endorphins) that contribute to appetite, reward and mood regulation. These chemicals do not compel a person to eat certain foods, but they intensify the desire.

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